Maths Australia specialises in a unique learning method of mathematics that was developed in the US and brought and adapted for Australia that is now used across all levels of maths and schooling from home schools to universities, public to private schools.
Challenge
Maths Australia had been working with and adapting a kinesthetic maths learning formula from the US for some time and was ready to embrace its Australian products fully, requiring re-branding, a new website and marketing strategy to not only extend the reach within the education sector but to end-users of all ages and abilities.
Strategy
Firstly, we undertook a thorough needs assessment and identified the key mission and vision for the brand and to collaborate around some concept ideas. Once we had this down, we presented the final logo and branding strategy, which really captured what the client was after.
Next was the communications strategy in order to position the brand within the key markets areas across all levels and styles of schooling as well as directly to end users and maths students of all ages and abilities. This included press releases, article and content, case studies, sponsorships, product promotions and give-aways.
Effect
Maths Australia gained extensive media exposure for its new brand and products across education industry publications, parenting, newspapers, magazines and through direct referral, teachers, tutors and gained extensive peer-to-peer, industry and consumer exposure through brand placements, events and sponsorships. And, with a new website to add to the mix, we created a successful re-launch of their products and established Maths Australia as the leader in the tactile maths learning space nationally.