MoodOff Day is a smartphone addiction awareness charity launched in Australia in 2011. With our help they have reached into 42 countries and countless media impressions including television, radio, newspapers, magazines and online – internationally.
Challenge
MoodOff Day launched in 2011 with an aim to raise awareness of the growing epidemic of smartphone and device addiction with increasing social impact, degradation of social etiquette as well as health and safety impact, right through to fatalities due to texting while driving. They wanted to reach not only Australian smartphone users but raise awareness internationally.
With smartphone addiction prevailing and the various impacts still emerging, the MoodOff Day initiative is an ongoing one with various campaigns and programs run throughout the year, they are in need for support and donations. You can make such here.